Visual Designer &
Brand Strategist

Experienced brand strategist and design leader creating systems that drive engagement, conversion, and business growth

EXPERTISE

Design isn't simply what I do—it's how I think, solve problems, and create impact.



My design approach embodies this thinking mindset—using empathy and collaboration to uncover insights that lead to impactful solutions. By seeing challenges through multiple perspectives, I create experiences that respond intuitively to users' unique motivations. This problem-solving methodology helps me transform complex challenges into scalable design systems that deliver meaningful results.

  • Brand Identity Systems: Creating cohesive visual identities that scale across all touchpoints

    Brand Guidelines: Developing comprehensive design systems with clear standards and principles

    Brand Positioning: Aligning visual identity with business goals and audience needs

    Rebrand Management: Guiding organizations through successful brand transformations

  • Visual Design: Crafting high-impact designs across digital and print channels

    UX/UI Design: Creating intuitive user experiences and interfaces for digital products

    Design Systems: Building scalable component libraries that ensure consistency

    Marketing Collateral: Designing compelling assets that drive engagemen

  • Cross-Channel Campaigns: Developing integrated marketing materials that maintain brand integrity

    Digital Marketing Assets: Creating effective digital ads, email campaigns, and social media content

    Print Collateral: Designing high-quality print materials from brochures to event signage

    Motion Graphics: Adding dimension to brand storytelling through animation

    Experiential & Event Design: Crafting immersive brand experiences for trade shows, conferences, and corporate events

    Out-of-Home (OOH) Advertising: Designing impactful billboards, transit ads, and environmental graphics that extend brand presence into physical spaces

  • Creative Direction: Setting and maintaining design vision across projects and teams

    Design Team Management: Leading, mentoring, and growing design talent

    Cross-Functional Collaboration: Bridging design with marketing, product, and development teams

    Stakeholder Management: Effectively communicating design value to executive leadership

  • Adobe Creative Suite (Photoshop, Illustrator, After Effects, InDesign)

    Figma for collaborative design and prototyping

    HTML/CSS fundamentals for design implementation

    Motion graphics and video editing basics

    AI-assisted design tools including Midjourney for creative exploration and efficiency

WORK

Explore my creative solutions

Cross-Channel Campaigns

Environmental & Experiential

Brand Identity & Design Systems

MEASURABLE IMPACT

Driving real results through strategic design and
creative execution

40M+

Global Reach

Designed and launched marketing campaigns across web, social, and digital platforms, connecting with over 40 million customers at Chegg.

22%

Engagement increase

Created and implemented scalable design system across At-Bay's web properties, driving 22% increase in
user engagement.

14%

Social growth

Led design team that increased organic social engagement through strategic storytelling at Chegg, improving brand visibility and audience connection.

10K+

New customers

Developed creative direction and brand strategy for At-Bay's flagship security product, driving substantial customer acquisition within 18 months.

TESTIMONIALS

What my collaborators say

  • Stephanie is a talented and passionate brand and design leader. I've had the pleasure of working with her as our manager of brand design at At-Bay since I joined the team in 2022, and she has continued to push the envelope in both our visual design language and our overall connection to the business. She has led multiple transformative projects in the corporate marketing team, including a rethinking of our entire style guide (managing the work with our design agency partners), providing leadership across our entire company through training and guidelines; as well as multiple new initiatives, around thought leadership and content marketing campaigns and a series of over-performing brand ad campaigns across paid social, OOH and display. And, through it all, she's an amazing colleague and a great mentor to her team!

    Martina Trucco
    CMO, At-Bay

  • Stephanie is a cross-functional leader, the steady hand powering brand design at At-Bay. Ego-free, she’s my counterpart on the marketing side of the company, and our teams collaborate frequently on project work and the shared design system that informs our service platforms and communications. She’s also a dear friend. Equally capable managing executives and reports, Stephanie elevates every discussion with her insights, kindness and preparation. She’s also a brilliant designer, turning out elegant and impactful work with her own team and the vendors she employs. Her contributions have brought both industry recognition and substantial revenue to the company - she’s a solid resource my colleagues and I depend on.

    Terry Green
    Head of Product Design, At-Bay

  • Stephanie was my manager for 2 years, and during that time, her leadership and support have been exceptional. She consistently goes above and beyond to ensure I feel both supported and inspired in my role as a designer. What I truly appreciate the most about Stephanie is her unwavering dedication to my career growth and development. She provides constructive feedback in a way that encourages improvement while reminding me of the great value of my work. Her ability to guide our team through challenges, while simultaneously empowering my confidence and creativity as a designer, has had a tremendous impact on my professional growth. I am incredibly grateful for her guidance and highly recommend her to any team looking for a leader who is not only highly skilled in what she does, but also genuinely invested in the success of her people.

    Jouie Tran
    Visual Designer, At-Bay

  • Stephanie is one of the most talented, creative, and hard working designers I've had the privilege of working with. She cares deeply about her work, approaches design process systematically, and is a strong relationship-builder and collaborator with key stakeholders across the business. Not only is Stephanie a talented designer, she is also a proven manager and leader. During her time on my team, she never stopped thinking of ways to scale her team, develop her people, and ensure a positive work environment. I strongly recommend Stephanie for any design, creative director, or manager role.

    Michael Lowe
    Sr. Director of Corporate & Brand Marketing, At-Bay