Jampack Rebrand Assets

Following a comprehensive rebrand initiative, Jampack needed to translate their refreshed identity into functional marketing assets that would effectively communicate their new positioning in the market. With no existing templates in place, this presented an opportunity to build a cohesive visual system from the ground up that would establish consistency across all customer touchpoints.

Design Opportunity

This project required the development of three critical marketing vehicles—an email newsletter template, digital advertising sets, and a white paper design—each serving different purposes in the marketing funnel but needing to work together harmoniously. The challenge went beyond simple visual design to create strategic templates that would:

• Effectively communicate Jampack's new brand positioning and value proposition

• Establish a cohesive visual language that could scale across diverse marketing needs

• Create flexible frameworks that would accommodate varying content requirements

• Build design systems that marketing team members could implement independently

• Balance brand expression with the functional needs of each distinct marketing channel

My Role

As Lead Designer (working as an independent contractor), I directed the complete development of these marketing assets, from strategy through execution. My approach integrated both brand expression and marketing functionality, ensuring the designs would support Jampack's business objectives while maintaining visual impact.


Key Stakeholders

• Head of Marketing: Overseeing alignment with overall marketing strategy and brand positioning

• Content Marketing Manager: Guiding content requirements and implementation specifications