Jampack Rebrand Assets

As a part of their re-brand Jampack wanted to create a several new marketing assets. This included an email newsletter, ad sets, and a white paper. They did not have any existing templates for these assets.

Role: Lead Designer (Contractor)

Stakeholders: Head of Marketing, Content Marketing Manager

Email Newsletter

Using some of the look and feel from the newly created Jampack brand guidelines, I explored three different variations. Each of the emails shows how the modules can be mixed and matched in different layouts.

Look and Feel Exploration

Final Email Layouts

Email Components System

Paid Ads

Jampack asked to create two separate ad campaigns. One campaign for their B2C “festival goers” customer base, and another for their B2B “festival organizers” customers.

B2C Ads

B2B Ads

Whitepaper

To promote their product to event organizers, Jampack wrote a white paper on their findings around creating “event packages” to elevate the customer experience. The creative ask was to stay on brand and incorporate their new visual elements, making it feel both playful and approachable.