At-Bay Stance Brand ID

Building on At-Bay’s security product offerings, we launched As a part of the At-Bay Stance launch , I lead the creation of the security product’s brand ID. This was used across digital and print properties.

Role: Lead Designer, creative direction

Stakeholders: Chief Marketing Officer, Head of Product Marketing

At-Bay logo as inspiration

Playing on the shape of the hyphen within the At-Bay wordmark logo, I used this as inspiration for the look and feel.

Shield as a Security Emblem

When you think of security or security products, a shield is often used to represent protection and what “security” functions as. I used the idea of creating shapes with the At-Bay hyphen in conjunction with the shield emblem to create the At-Bay Stance Brand ID.

Using the Stance Shield

The Stance Shield was used across all our At-Bay properties to launch the new At-Bay Stance product.

Social Cards & Lockups

LinkedIn Organic Social Carousel

Customer One-Pagers