At-Bay Events

In the high-touch world of specialty insurance, in-person events served as crucial touchpoints in At-Bay's customer relationship strategy. These events offered unique opportunities to strengthen broker relationships, showcase thought leadership, and differentiate At-Bay in a competitive market where personal connections drive business growth.

Design Opportunity

My challenge was to translate At-Bay's innovative brand positioning into immersive physical experiences that would leave lasting impressions on key industry stakeholders. Each event required a carefully crafted visual narrative that would:

Reinforce At-Bay's position as a forward-thinking insurance provider
Create memorable, shareable moments that extended beyond the event itself
Maintain brand consistency while delivering fresh, unexpected experiences
Support complex technical discussions in approachable, engaging environments

My Role

As Lead Designer, I directed the complete visual experience for At-Bay's event program. This encompassed environmental design, presentation materials, branded merchandise, interactive installations, and promotional assets—all working in concert to create cohesive, impactful experiences.

Cross-Functional Collaboration

This work required deep collaboration across multiple departments:

Marketing Events Manager: Partnership on event strategy and execution and coordination on logistics and experiential elements
Insurance Marketing Team: Alignment on messaging and broker engagement
Underwriting Team: Integration of technical content and relationship priorities

Executive Stakeholders

Chief Marketing Officer: Ensuring brand alignment and marketing objectives
Head of Insurance: Guiding relationship priorities and business development goals