At-Bay Stance Sessions
In conjunction with At-Bay's new security product launch, I led the development of "Stance Sessions" – a specialized webinar series designed to position At-Bay as a thought leader in cybersecurity while delivering actionable insights to clients and prospects. This initiative served as both an educational platform and a strategic marketing vehicle to expand At-Bay's brand presence in the competitive security sector.
Design Challenge
Our team needed to create a distinctive visual identity and presentation system that would:
Convey expertise and authority in the cybersecurity landscape
Establish immediate recognition while maintaining flexibility for long-term series growth
Support complex technical content with clear visual hierarchy
Translate effectively across multiple digital platforms and marketing touchpoints
Complement At-Bay's existing brand architecture while establishing Stance Sessions as a specialized sub-brand
My Role
As Lead Designer, I directed the complete visual development process, from concept through implementation. My responsibilities included:
Developing the Stance Sessions identity system and visual language
Creating flexible presentation templates engineered for technical content
Designing supporting marketing assets for cross-channel promotion
Establishing visual guidelines to ensure consistency as the series evolved
Key Stakeholders
Chief Marketing Officer: Overseeing brand alignment and marketing strategy
Head of Product Marketing: Guiding messaging and educational content direction
General Manager of Security Services: Providing subject matter expertise and business objectives
Design exploration
Brainstorming sketches
I had two ideas that I ran with, the first being a festival or event band and the second being the play on the existing “At-Bay hyphen shape”. I drew some rough ideas in my notebook.
Festival/Event Wristband
Visual Direction A
Hyphen Shape
Visual Direction B
Proposed Visual Directions
After roughly sketching out my visual directions, I pulled them into Figma to start bringing them to life.
Festival/Event Wristband
Visual Direction A
Presentation Title Cards
Visual Direction A
Hyphen Shape
Visual Direction B
Visual Direction B
Expanded Slide Library
We decided to go with lighter version of Visual Direction B. I took this opportunity to expand the slide library to give the presenters templates to work with.
