At-Bay Stance Sessions
As a part of the launch of At-Bay’s latest security product, we launch a security webinar series to educate customers and build brand share in the security space.
Role: Lead Designer, creative direction
Stakeholders: Chief Marketing Officer, Head of Product Marketing, General Manager of Security Services
Design exploration
Brainstorming sketches
I had two ideas that I ran with, the first being a festival or event band and the second being the play on the existing “At-Bay hyphen shape”. I drew some rough ideas in my notebook.
Festival/Event Wristband
Visual Direction A
Hyphen Shape
Visual Direction B
Proposed Visual Directions
After roughly sketching out my visual directions, I pulled them into Figma to start bringing them to life.
Festival/Event Wristband
Visual Direction A
Presentation Title Cards
Visual Direction A
Hyphen Shape
Visual Direction B
Visual Direction B
