Chegg Study

Chegg Study Winter Campaign

Chegg Study's Winter Campaign is to promote the use of the platform, focusing on studying smarter not harder. The overarching design elements focused on bold and punch colors, as well as students and study materials.

I worked closely with key stakeholders (Paid Marketers, Email Marketers, Product Marketing Managers), mapping out the journey of the student.

Things to consider:

• What are the emotions a student feels at the start of the semester versus the end of the semester?

• What is important to the student? Is help with homework? Is it learning from a subject expert on how to solve a problem?

Role: Lead Designer