Chegg Illustrations
Chegg is currently going through a rebrand. To match the new look and feel, there is going to be an update to the illustration/drawing style that is seen on a lot of the Chegg properties (web, mobile, etc.).
Role: Lead Designer
Exploration into the new style
Playing with the hand drawn elements of what was playful, yet approachable.
How could I reinterpret current pages in the new style?
Revisions to the proposed style
After narrowing down the different interpretation, I began to play with line weight and color. I simplified the drawings and balanced out the weight of the lines and use of color.
Defining color usage
Creating guidelines around the use of color in illustrations. If the primary color in the hero is X, you can choose Color A or B.
Based on the guidelines, if the hero is the red primary color, I can choose one of the following options.
